I recently sent you the "7
secrets To Follow-up
Mastery". However, I
received a few questions
I thought I would address in
this email.
What is the REAL
purpose of follow-up?
Not everybody is
ready to purchase your
products or services right
now. But that
doesn't mean they won't
eventually.
Follow-up keeps your name in
front of your contacts until
they are ready to buy.
When should my first
follow-up message go out?
Immediately. If you obtained
a lead from your website,
make sure they instantly
receive an email from you.
If you purchase your leads,
get in touch with them right
away. If you spoke to a
prospect in person or on the
phone, send them a follow-up
message. Don't give them
time to forget about you.
Start building that
relationship right now.
How frequently
should I follow up with my
contacts? When
first marketing to a lead or
customer, it's all right to
send them several sequential
emails. Remember, the
average person needs to hear
your message seven times
before they buy. Follow up
regularly during the first
year of contact. After that
you can include them in a
less frequent campaign.
How long should I
continue to follow up?
Follow up should continue
indefinitely. If you have a
system in place, this should
be a simple task. It never
hurts to stay in touch.
After all, you can never
guess when a prospect will
be ready to buy.
If you take the time to
consistently follow up with
ALL your prospects and
customers, you will be
adding hundreds, even
thousands of dollars to your
bottom line.
P.S. If you did not receive
the 7 Magnetic Marketing
Secrets series, you can
download all 7 secrets in
one consolidated pamphlet:
The Entrepreneur's Guide to
Mastering Follow-up
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