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Everybody knows
one-sided
relationships never
work. The same is
true with websites.
If a website is
focused entirely
upon you, you will
lose any visitors
that may stumble
across it. On the
other hand, a
website done
correctly (one that
focuses on the
visitor) can easily
become a lead
generation machine!
When designing your
website, think about
these four ideas:
-
People are
egocentric. Subconsciously they're viewing your website and thinking,
"There's tons of
companies just
like you. What
are you going to
do for me?"
-
People love
being
entertained. If they believe your website is providing interesting
information,
you'll have them
hooked.
-
People want
their opinions
valued.
This is why most companies have incorporated a blog or
forums-so their
customers can
put in their two
cents.
-
And this is the ticket for generating
leads for your
business:
visitors want to
do something.
-
Give your visitors something to do. Give them something
free to download.
Offer a free report
or whitepaper. Ask
for their opinion on
a blog entry.
In fact on this
page there are
several great
downloads for
your use and you
are welcome to
download.
Do something,
anything, and once
the person responds,
you "Require" the
following
information: name,
address, phone
number, and email.
Guess what you just
got? A qualified
lead. Qualified
because they stayed
on your site long
enough to take
action.
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