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LeadGenerator 

Date: June 15, 2009

 

 

 

 

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Everybody knows one-sided relationships never work. The same is true with websites. If a website is focused entirely upon you, you will lose any visitors that may stumble across it. On the other hand, a website done correctly (one that focuses on the visitor) can easily become a lead generation machine!

When designing your website, think about these four ideas:

  • People are egocentric. Subconsciously they're viewing your website and thinking, "There's tons of companies just like you. What are you going to do for me?"
  • People love being entertained. If they believe your website is providing interesting information, you'll have them hooked.
  • People want their opinions valued. This is why most companies have incorporated a blog or forums-so their customers can put in their two cents.
  • And this is the ticket for generating leads for your business: visitors want to do something.
  • Give your visitors something to do. Give them something free to download. Offer a free report or whitepaper. Ask for their opinion on a blog entry. In fact on this page there are several great downloads for your use and you are welcome to download.

Do something, anything, and once the person responds, you "Require" the following information: name, address, phone number, and email. Guess what you just got? A qualified lead. Qualified because they stayed on your site long enough to take action.

Also, see the "Infusionsoft's Double Your Sales Guarantee" in one year by using their Software. Take the "Infusionsoft Double your Sales Challenge". 

DYS-Sidebar

If you want to grow your business instead of just manage it, then you need Automated Follow-up Marketing software. Discover the difference. 

 



















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