Ever have a
situation where you
have been in a
planning meeting and
everything seemed to
be going very
well...but in the
end, never amounted
to anything, no
decisions were
taken, back to zero
again?
Chances are you've
been caught up in
something called
“Analysis
paralysis”. In other
words, good ideas
have been presented,
but by the time
enough people
consider and
reconsider the
situation,
everything seems so
much more complex,
now.
The ideas that were
presented were not
as great as you
originally thought.
Worse yet, in most
cases, a conclusion
about what course of
action to take is
never reached.
But, guess what?
There is such as
thing as
"over-thinking." In
sports, analysis
paralysis might keep
an athlete from
reacting quickly
enough. In politics,
analysis paralysis
might cause a simple
issue to be debated
for years. And, in
business, analysis
paralysis can keep
business owners from
moving forward in
some pretty amazing
opportunities!
Thinking over things
is good…
“Analysis
Paralysis” in not
good….
It comes from
a place of “Fear” in
the decision making
process.
Benjamin Franklin,
who is considered to
be a pretty clear
thinker…
recognized
that he often had
the same problem of
“Analysis
Paralysis”.
The easy
decisions are just
that easy…..
either yes or
no and then getting
on with the task of
putting things into
action.
He found there were
times that the
situations were not
that clear, and he
needed a simple way
of deciding the best
course of action, so
he devised a list
what is now called
the Pro’s vs the
Con’s List.
He would make
a large “T”, on a
piece of paper and
on the top of one
side he would write
“For” and on the top
of the other side he
would write
“Against”..
He then listed all
the reasons “For”
and then all the
reasons “Against”…
now the easy
part…
just total
the all the “For’s”
and then all the
“Against”.
The highest number
WINS and you move on
to the action taking
process…
I know some are
thinking…
BUT, there
are something’s that
are more important
than other’s, and
the list should be
weighted some
how!!!!…
Well Benjamin
Franklin realized
that did not matter…
What really
matters is just
making the
decision..
Once that was made
then all of the
resources were then
put into motion to
MAKE IT HAPPEN!
And it
becomes the correct
decision..
Interesting!!!!
In Sales we used to
call this the
“Benjamin Franklin
Close”….
To avoid analysis
paralysis:
-
Quickly jot down
the pros and
cons of an idea.
(Make the
Benjamin
Franklin List)
-
Make a decision
(If an entire
group is
deciding-take a
vote, Actually
The Benjamin
Franklin process
takes away the
need for a
vote.)
-
Write out the
steps required
to follow
through.
-
Assign the
steps.
-
Follow through.
You didn't become a
Creatrepreneur
(entrepreneur) to
become a hesitant
decision maker. By
following these
steps, you will make
good, well informed
decisions. Some will
work out and some
won't. But, at least
you won't miss out
on BIG
opportunities!
If you find it
difficult to be a
decisive person,
remember this, "The
success is not in
the decision you
make; the success is
in HOW you deal with
the decision you
make." Make your
decision and then go
to work to make it
the right decision.
It usually will be
the correct decision
in the end…
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you can trial run
one of the best
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for Automating Your
Marketing!!
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