|
Remember,
marketing can
make the
difference
between doing
alright,
and skyrocketing
your business
|
|
I'm curious. What drove you to
start your own small business? A
passion for the product or
service you provide? A desire to
be your own boss? A chance to
dust off some ambition? A drive
to stick it to "the man?"
Did you become a small business
owner because you enjoy
marketing? Probably not. But, if
you're going to continue to grow
your business you have to
realize this important fact: you
are a marketer, not a widget
provider.
Let me quickly show you the
difference between a marketer
and a widget provider.
A Widget
Provider:
Has products
Talked to prospects
Has customers
Owns a business
Hopes they'll stay in
business |
A Marketer:
Sells products
Continually talks to a
list of prospects
Builds relationships
with customers
Grows their business
Is building their
business future |
So how do you become a marketer?
I'll get into that with
subsequent emails. However, here
are a few questions I want you
to think about:
-
Do you know the difference
between advertising and
marketing?
-
Are you building your
prospect and customer lists?
-
Does your business have a
marketing "system" in place?
Remember, marketing can make the
difference between doing
alright, and skyrocketing your
business!
|
